Paris Saint-Germain has announced a multi-year agreement with blockchain platform Socios.com. The partnership aims to increase fan engagement by not just offering unique experiences, but also by giving them opportunities to vote on decisions the club takes.
Socios.com becomes PSG’s “Official Branded Cryptocurrency Partner” as part of the deal. According to an official press release, the company will help the club develop its blockchain strategy, with an emphasis on fan engagement. PSG has plans to release its own Fan Token Offering cryptocurrency. FTO owners will be granted access to exclusive fan rewards, content, and experiences.