E-commerce retailer Fanatics has announced an official retail and licensing partnership with Overwatch League. The multi-year deal is the first ever esports partnership for Fanatics, and is believed to be the first official merchandising deal between a major retailer and an official esports league.
As part of the deal, Fanatics secured U.S. and international rights to produce Overwatch League jerseys, fan gear, headwear, and other goods. Under the new agreement, Fanatics will launch a new global online and mobile shopping platform dedicated to the Overwatch League where fans can purchase official OWL apparel. Fanatics will also operate on-site retail stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and at other league events.