Swedish esports organisation Ninjas in Pyjamas (NiP) has partnered with Premier League football club Leeds United.
Exact terms of the agreement are yet to be disclosed. However, the partnership will concern FIFA esports and the annual ePremier League.
“This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas,” said Hicham Chahine, Ninjas in Pyjamas CEO. “Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports.
“We looked for a Premier club with an ownership that was ready to go deep into esports — with the ambition of making an impact, integrating efforts on sports performance, fan activation and commercialisation.