How often do you, as a viewer, notice brand endorsements while watching any sort of sports game? Maybe seeing those logos influenced your decision on what to purchase? Or perhaps they simply kept a brand top of mind and when you had to make a purchase decision you chose that with which you were familiar.
It’s no secret that the business of sports are fueled by advertising. So it makes sense that Global performance management company Nielsen has now acquired Repucom who is active in sports measurement, evaluation and intelligence and hopes to expand the sports research marketing portion of their business.