The NFL Players Association has become one of the first major U.S. sports organizations to bet on blockchain after scooping up a minority stake in SportsCastr. The social streaming platform is developing a Twitch-like service for traditional sports.
As part of the deal, current and retired NFL players can create content, and then be rewarded for that via cryptocurrency. This could see players acting as sportscasters for pro games, commenting on collegiate sports, or broadcasting behind-the-scenes views of their daily lives.
NFLPA President Ahmad Nassar said the opportunity will be open to 2,000 current football players and close to 20,000 former players.