The NFL is hoping to expand its presence in China with a new deal that gives social media platform, Sina Weibo – often called China’s Twitter – the rights to live stream select games on its network, including the Super Bowl. The deal marks the first time a sports league will live stream games on the service, the NFL says. Additionally, Sina will gain the rights to non-game, video-on-demand clips, highlights and other NFL content.
The games have already started streaming on Sina’s network, but the NFL only officially announced the deal this week. Six games have streamed over the past couple of weekend, the sports organization says.