Back to the Sports Tech Newsfeed

NBA Expands Partnership With Snapchat, Adds Bitmoji Feature

The NBA announced that it has renewed and expanded its partnership with Snapchat to include more coverage of key games and fans attending games being able to use NBA-themed Bitmojis and Lenses.

At games, your Bitmoji will have more outfits to choose from than the usual Forever 21, Bitmoji Casual and Bergdorf Goodman choices. With the NBA’s new deal, if you’re attending Kevin Durant’s first official game with the Golden State Warriors, you can deck your Bitmoji out in Warriors’ gear and post it to your snap story.

You can also choose options that display your Bitmoji on the jumbotron, or show you in uniform throwing up 3-pointers.