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MOCAP Analytics And Zebra Technologies Work To Expand Business Opportunities Of Player Tracking Technology

These days sports organizations are turning to analytics to prevent injuries, improve fan engagement and increase player performance. These rise of these uses will cause the sports analytics market to continue to grow from $125 million in 2014 to $4.7 billion by 2021, according to Wintergreen Research.

We have seen the growth of sports analytics first with SportVU’s Player Tracking installed in every NBA arena in the 2013-14 season. This was the first major U.S. professional sports league to analyze live game action throughout the season. In 2014, the NFL installed Zebra Technologies Corporation real-time location system in 17 stadiums and then in 2015, they expanded to all NFL stadiums.