Back to the Sports Tech Newsfeed

MLB, Mastercard Deliver Augmented Reality Message During World Series

Game 4 of the World Series featured some good old postseason baseball with a tech-savvy twist.

While the Los Angeles Dodgers pulled out all the stops to even the Series against the Houston Astros at two games apiece, Astros shortstop Carlos Correa had a message for every fan at Minute Maid Park with MLB’s Ballpark app installed on their phones. Sponsored by Mastercard, Correa appeared through the app’s AR viewer to encourage fans to participate in MLB’s Stand Up To Cancer campaign.

Mastercard raised $4 million throughout the 2017 MLB season with help from fan donations, which the credit card provider paid forward with a $100,000 donation of its own, according to Mastercard.