British media company BT Sport and virtual reality platform company LiveLike broadcast a heavyweight Premier League soccer matchup between Chelsea and Arsenal in VR on Saturday.
BT Sport filmed the 3-0 Arsenal victory using VR Cameras and worked with LiveLike to offer the immersive viewing experience to customers at four of its EE London locations.
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Using headsets and tablets provided on site at EE locations, customers had the ability to take in the match from four different perspectives. Wearers of the VR gear could also watch the match as if they were sitting on the sidelines, or in the grandstands, according to BT Sport.