The social video platform Grabyo has just announced their partnership with La Liga. The deal aims to enhance sports videos for hundreds of millions of La Liga fans. Grabyo will provide fans with instant replays and behind-the-scenes content. La Liga hopes to create a more engaged fan base that will contribute to larger merchandise sales as well as more sponsorship opportunities.
Grabyo focuses on real-time video as well as the ability to distribute content across multiple platforms in real-time. One of its new features is the square and vertical video, which generates formats compatible with the popular apps, Instagram and Snapchat.