deCervo, a tech startup, is using a combination of neural mapping and pitch simulations to understand the quick decisions of major league batters.
In the film Being John Malkovich, John Cusack plays a puppeteer who discovers a portal that leads literally into the head of the movie star John Malkovich. Replace Cusack with a couple of neuroscientists and Malkovich with professional baseball players, and what you basically have is the idea behind deCervo, a New York-based startup.
Jordan Muraskin and Jason Sherwin, the co-founders of deCervo, are out to answer the question, “how do people perceive and make decisions in the real world?