The international volleyball federation has partnered with Microsoft to improve the fan experience through better content distribution and consumer engagement.
The Microsoft Sports Digital Platform, which the tech giant launched last fall, is a SaaS business with two major solutions that seek to grow the sport of volleyball for the FIVB — the governing body is known by its French acronym, which is short for Fédération Internationale de Volleyball.
The first provides live streaming, on-demand video, statistics, social posts and more. The second offers a holistic view of fan behavior with automated marketing and analytics and integration with external data sources.