The following is a chat with Anthony Perez, VP of Business Strategy at Orlando Magic, to learn about how the business side of the franchise has used analytics to become a leader in the Sports Industry, despite playing in a relatively small market.
The Orlando Magic finished the season near the bottom of the standings again, but the team remains a top revenue-making franchise in the National Basketball Association this year.
Despite playing in Orlando, the 20th largest market in the league, the business side of the front office has excelled – in large part by using SAS Analytics and SAS Data Management across its whole business from ticket sales to operations, sponsorships, and fan demographics to analyzing concession and merchandise sales.