The NBA has the highest percentage of fans under the age of 34, according to Nielsen’s 2013 Year in Sports Media report, which ultimately generates the NBA’s tech-savvy reputation as the League has had to develop a digital strategy to match this young and growing audience.
“They are really spearheading the revolution when it comes to sports,” said Humberto Farias, the COO and co-founder of FanHero, a mobile and web platform that connects athletes, teams, etc. through their fans through exclusive content.
The NBA’s annual tech summit and the NBA Player’s association’s inaugural summit of its own highlight the game’s commitment to being on the forefront of media and technology.