With Gary Woodland unexpectedly holding a final-round lead at this year’s U.S. Open, the producers at Fox Sports wanted to show TV viewers a viral moment from January’s W.M. Phoenix Open. At that tournament’s pro-am, Woodland played alongside Amy Bockerstette, a scholarship golfer at Paradise Valley Community College who has Down syndrome. She parred the 16th hole after a brilliant bunker shot brought her within 15 feet of the hole and received a hearty embrace from Woodland.
Fox called the PGA Tour for the footage and reached someone in the licensing department—who was in his car. He logged into the Tour’s Media Asset Management (MAM) System via his phone, searched for the clip and loaded it into Dropbox; the video aired on Fox minutes later.