From cementing a physical presence in the U.S., New York made “too much sense” for Grabyo, a social video management and editing platform. The London-headquartered company has announced its entry into the States with long-time sports and entertainment executive Mike Kelley leading the move as President of the Americas.
Kelley, who previously worked at NeuLion and served as a consultant to Grabyo in 2016 before coming on board full-time earlier this year, told SportTechie he’ll head up business development, marketing, operations and account management, among other responsibilities, as he grows the New York office.
“From a core set of clients that we work with now, New York is the hub for sports and media.