Imagine the possibilities offered by a place where companies within the sports technology sector could go to facilitate ideas for innovation. That’s exactly what’s happening at the Microsoft-powered Global Sports Innovation Center (GSIC) in Madrid. Opened in May 2015, the GSIC is part of the Microsoft Innovation Centers’ network.
“The main goal (of the GSIC) was to build an ecosystem where every kind of industry, organization or sports club in the world could have a place to meet each other and detect potential synergies and opportunities for collaboration,” GSIC communications and PR manager Lidia Valverde said.