Mobile ticket marketplace app Gametime is introducing a new feature called LastCall that allows users to purchase tickets to live events up to 90 minutes after those events start. Gametime is a platform that allows users to buy and sell tickets to sporting events, concerts, and theatre shows.
The new in-app feature was created in response to company research that showed 27 percent of live event ticket buyers purchased tickets after an event’s start time. Gametime surveyed a small sample of 287 people in its research, including a combination of its own users and non-Gametime users.