FunWall recently signed a letter of intent to partner with Phoenix International Raceway to bring its social mobile gaming platform to motorsports fans at the venue that is full integrated into the race day experience.
At present, FunWall offers two games, Hashtag Blitz and Gem Jump. However, according to CEO Steve Ridley, the FunWall API allows for a variety of games from the App Store.
Through FunWall’s geolocation feature (which utilizes Wi-Fi or cellular triangulation), fans will jump into games based on their location at Phoenix Raceway. Location-specific prizes and experiences will encourage engagement with sponsors, race franchises, race teams, concession stands, and vendors.