While valuations of esports organisations continue to soar and furrow brows worldwide, it’s a well-known fact that the fan monetisation of these groups is still leagues behind major sports clubs.
The argument that economics in esports just work differently from their sporting counterparts is often overlooked. For example whilst esports organisations are hugely reliant on sponsorship revenues, brand dollars only account for around 25 percent of the total revenue for Premier League football clubs, on average, in the 2020/21 season. Broadcasting rights meanwhile contributed around 69 percent of their total income.