Discovery, best known for its popular science documentary network The Discovery Channel, is becoming a major player in the digital sports broadcast world. Having launched GolfTV earlier this month, the company is now adding cycling to its roster, with the purchase of a controlling stake in Play Sports Group.
Back in 2017, Discovery acquired a 20 percent stake in Play Sports Group, but the recent deal upgrades that holding to 71 percent. Play Sports Group, which was founded in 2012, owns digital brands that include Global Cycling Network, Global Mountain Bike Network, and Global Triathlon Network. Its content focuses on tutorials, training, product reviews, and behind-the-scenes video.