Back to the Sports Tech Newsfeed

Dallas Mavericks Owner Mark Cuban: Analytics Is Now Most Overrated Technology In Sports

During a recent episode of the SportTechie Podcast with host Bram Weinstein, Dallas Mavericks owner Mark Cuban was asked, ‘What’s the biggest overrated and underrated technology in sports right now?’

His response?

“Overrated is analytics. Underrated is artificial intelligence and its derivative.”

Why does Cuban think the way he does?

“Because it’s become efficient now and because AI is going to kick (analytics’) ass all over the town. It’s going to be not gone because analytics becomes your AI. Your analytics department will have to learn AI, machine learning, deep learning, neural networking, etcetera, and be good at that.