The Internet of Things has a lot of hype, but also plenty of hope that it will make a Jetsons-like future a reality. But the number of companies that have been able to penetrate the public consciousness and acceptance into U.S. homes is considerably small. Outside of Nest, SimpliSafe, and maybe iRobot, adoption of IoT devices by the general public has been relatively small.
The Internet of Things, however, has made inroads outside of the home and in the industrial building space. And the reasons are two-fold.
First, many organizations want to find ways not only to be more “green,” but also — and maybe more importantly — to project a brand consciousness that comes with an association of energy-efficiency and being “planet friendly.