The College Football Playoff app will feature an artificial intelligence system at Monday’s title game that will guide fans around the stadium and feed them information about the game.
The CFP, which will host No. 1 Alabama Crimson and No. 2 Clemson Tigers at the San Francisco 49ers’ Levi’s Stadium in Santa Clara, will deploy an AI platform built by Satisfi Labs to improve the fan experience for those attending the championship event.
The digital assistant is already active at Levi’s Stadium through a partnership with the 49ers, which means that it already has a deep understanding of the stadium, parking, concessions, shopping, and the game of football itself.