When the 2019 Cricket World Cup begins at the end of May, fans in Southeast Asia will be able to watch broadcasts from England and Wales on their mobile phones through a new blockchain-powered marketplace. Bolt, a content platform, is offering crypto tokens that can be earned through content creation and then redeemed for virtual tickets to stream cricket.
The new system is barter by blockchain. Users can either purchase tokens or earn them by producing videos or subtitling programs for others to enjoy. Bolt offers a wide array of content, ranging from live network TV (from partners such as Al Jazeera and the Discovery Channel) to soccer highlights (of the UEFA Champions League, English Premier League, and La Liga) to interactive games and social creations like those found on YouTube.