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B.League In Japan Embraces Basketball In Virtual Reality

The NBA announced in October that it had partnered with NextVR to deliver a game every week in virtual reality on its NBA LEAGUE PASS subscription service. Now, Japan is upping the ante by bringing virtual reality to its own basketball league, the B.League, with an All-Star introduction.

The B.League earlier this month offered a look at its All-Star Game through the lens of a simple virtual reality headset — much like Google Cardboard — in which the user attaches a smartphone to the device for an immersive viewing experience. Though the video is short, it is telling of the direction the B.