Incoming Bleacher Report CEO Howard Mittman said the company’s revenue has more than quadrupled since the millennial-focused sports news site was acquired by Turner in 2012, largely driven by app and website ads. But the company is now eyeing sports betting revenue rather than app subscriptions for its future growth.
Mittman has served as Bleacher Report’s chief revenue officer and chief marketing officer since 2017. He takes the helm of Bleacher Report shortly after AT&T’s takeover of Turner, which closed late last year.
He told Axios in a recent interview that he has no plans to put a paywall in front of the app’s content.