Major League Baseball in collaboration with new partner AwesomenessTV aired the premiere episode of the YouTube series “Out Of My League” on Monday. The Internet debut of “Out Of My League” is the latest move in MLB’s effort to engage younger audiences.
AwesomenessTV is a media entertainment company that specializes in the production of short original web series. A May 2016 article from adexchanger.com reported AwesomenessTV to have 160 million subscribers and a billion monthly video views across all platforms.
The Wall Street Journal reported that according to Nielsen’s year-in-sports report, 59 percent of viewers of national baseball broadcasts were over 50 years of age.