As winter fast approaches, skiers and snowboarders are priming their equipment and getting ready to hit slopes across the United States, they’re bringing a sensor, companion app and artificial intelligence along for the ride.
Trace, which provides these solutions, may be getting a boost thanks to a sizable investment by Intel Capital, it was announced Thursday. Intel Capital, the investing arm of the ubiquitous tech company, spread $60 million across 15 data-focused companies.
Trace, based in Los Angeles uses a small sensor that tracks activity for snow sports, water sports and more recently soccer in order to deliver performance insights.