Capturing the youth demographic is key in the technological space of mobile applications. Everyone wants the newest iPhone, the best laptop, or the most exciting game. Professional sport leagues understand that today’s youth are the future of branding and Premier League club, Arsenal, is getting on board.
Yesterday, Arsenal announced its youth-first app launching on iOS and Android in association with its “Junior Gunners” membership. Arsenal already has a Premier League leading, 36,500 Junior Gunner members, but it is hoping the app will attract more youth to the club, and loyal lifetime supporters as a result.