Arkadium is launching a new product called InHabit, which can automatically introduce polls, quizzes and games into articles.
When we’ve written about Arkadium in the past, we’ve talked about them as a casual gaming company, but CEO Jessica Rovello told me her team has become focused on one specific aspect that business, namely “providing visual interactive content to publishers.” And InHabit is the next step in that strategy.
“Working with these 450 publishers, what we continued to hear from them was they wanted to see if there was any way if we could make all of the pages on their sites … have the same level of interest and engagement that we were seeing from pages that our games are on,” Rovello said.