If you’re an aspiring pro athlete, being careful about what you tweet, or like, or share has never been more important. Not only is Big Brother watching, but soon he might be passing along tips to your potential employers.
Canadian startup Avrij Analytics plans to analyze online photos, text, and videos to gain insights into an athlete off the field. As well as simply tracking and monitoring online conversations and interactions, Avrij believes it can predict behavior. The goal of this is to help protect brands, whether those of the athletes themselves, or the teams that hire and fire them.