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49ers President Al Guido Talks About How He Plans to Reinvent the Franchise

49ers President Al Guido doesn’t claim to be able to future proof Levi’s Stadium, or any other venue for that matter. But he has some ideas on how to reinvent his NFL franchise in an age of rapid innovation.

During a fireside chat at SportTechie’s inaugural NEXT event at the Oakland Coliseum on Tuesday, Guido opened up about the Niner’s strategy to remain competitive both on and off the field.

The team has a number of projects in the works that are designed to better connect with fans and the local community, draw people into the stadium even when there are no major events taking place (see the stadium’s new TopGolf suites), and improve the experience for players and fans through the implementation of technology.