North American esports organisation 100 Thieves has announced a partnership with luxury automotive marque Lexus
As a result of the partnership, the 100 Thieves Content House will be renamed the Lexus Content House. Moreover, Lexus has been named the organisation’s luxury automotive partner.
Alongside the change of name, both parties will collaborate on a range of content developed by 100 Thieves content creators Rachell ‘Valkyrae’ Hofstetter and Leslie ‘Fuslie’ Fu. Both Valkyrae and Fuslie have also become Lexus ambassadors as a result of the partnership.