Yahoo Sports has been either #1 or #2 most trafficked sports website in America for years, battling ESPN each month for web supremacy. Yahoo has been able to use its popular homepage, robust fantasy sports and award-winning investigative sports journalism team to attract more than 40 million US visitors a month.
The overhaul has quite a few changes that are very noticeable with some being great, others not.
The top left of the page is geo-located, asking you to create an account with the local sports teams. When signing in (or creating an account) you can customize the team in a simple manner. Also, Yahoo has used modern design techniques by adding a fixed header and fixed column on the left. Additionally, Yahoo has built the site with responsive design in mind, meaning users get a consistent experience across desktop, laptop, tablet and mobile.
Now for the bad… it seems like Yahoo tried to emulate Apple’s ‘flat design’ iOS 7 style – transparent boxes, big background photo and text on images, with little regard for readability. So, make up your mind for yourself, but here a small sample of the user fallout:
From Yahoo Sports Facebook page
From Yahoo User Voice feedback page
— Shin-Howe Chen (@shchen) August 28, 2013
Yahoo Sports looks like the ghost of Windows Vista past puked everywhere. My eyes are bleeding. So bad. White on Black on blurry photos; WHY
— stevebrownell (@stevebrownell) August 28, 2013
— Dan Pasquini (@squeenie) August 28, 2013
@YahooSports just wanted to say that your new website layout SUCKS !!!!!! we don’t like it, go back to the old one or we go elsewhere
— CarChen (@CarChen) August 28, 2013
— Steve White (@stevecwhite) August 28, 2013
Man, I used to love Yahoo! Sports. Now I don’t even know idea how to use it. — M A Haddox (@LoqueBSU) August 28, 2013
Man, I used to love Yahoo! Sports. Now I don’t even know idea how to use it.
— M A Haddox (@LoqueBSU) August 28, 2013
Unfortunately, we could not uncover 1 single positive tweet regarding the new design.
Other interesting reading: A true social Sports Page