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The Sacramento Kings just held the NBA’s first startup pitch competition

At a game on Tuesday night, the Sacramento Kings held the National Basketball League’s first ever pitch competition. Four local companies (which were already narrowed down from 32 semi-finalists, and about 100 applicants) pitched to the entire stadium, which voted on Twitter for the winner.

QuickLegal, an on-demand legal advice service, won the competition and took home a $10,000 cash prize. But perhaps more notable is that Kings chairman and tech entrepreneur Vivek Ranadive will invest $5,000 in each of the four finalists.

While the companies won’t gain much from the small $5,000 investment, having Ranadive on their cap table is probably a good consolation prize.