Rufus the Hawk probably has a better view of the Wimbledon action than any person paying the steep £2,667 price for a men’s single seat.
For those that have not heard of the twitter star, Rufus is a hawk that patrols the skies over Wimbledon, guarding against pigeons that may interrupt the tennis tournament. Stella Artois, sponsor and official beer for Wimbledon, thought of using Rufus’ “bird’s-eye-view” in their latest virtual reality advertisement.
The ad, not too dissimilar from Nike’s recent Neymar virtual reality marketing scheme, uses the iPhone’s accelerometer so that the viewer can get a 360-degree view of Wimbledon and the surrounding grounds.