Minneapolis-based digital agency SportsDigita operates in a corner of the sports tech world that has probably crossed very few minds. But looking at their client list of around 140 professional teams, including names like the Los Angeles Lakers, Seattle Seahawks and Boston Red Sox, you will quickly conclude that they provide something invaluable to the business side of sports operations.
After working in the front offices of professional sports teams, most notably with the Tampa Bay Lightning, founder and CEO Angelina Lawton noticed the need for a service that could save the salespeople within sports organizations a considerable amount of time.