Twitter is on a roll.
This established social media platform that often went long stretches without significant changes, now boasts smart new, user-friendly features. The needed upgrades add interest and value for users — and investors.
The moves began in late 2014 and continue through the second quarter of 2015. For sports teams, leagues and athletes, Twitter’s upgrades are worth noting because of their impact on fan usage and engagement. For Twitter, the changes are absolutely necessary to remain relevant, innovative and growing.
Here are four recent Twitter updates I believe are most notable for the sports industry.