One in three have stopped having a bath while many are only filling the tub with cold water.
The radical change in the nation’s ablutions comes against the background of high energy bills that have sent a shiver down the spine of millions.
But while bath dodgers may make a saving in their bank account, the change risks leaving a creativity and productivity gap.
For ever since Archimedes purportedly discovered the theory of displacement in 246BC with a cry of eureka!, the bath has been a font of brilliant ideas.
While millions swear by having a long hot bath to unwind at the end of hard day, so boosting wellbeing.