One thing a sports season needs is a good "narrative." It needs a story, a theme — a narrative — to define expectations.
It's time to rebuild. We need to see progress. You've got to believe.
See how it works?
"Winning," Dolphins owner Steve Ross said, flatly and forcefully, when asked about his expectations for this season after Thursday's first practice of training camp.
Winning games, playoffs, Super Bowls?
"All of the above," Ross said.
So, after four years of investing, you're antsy to win?
"You're goddamn right," he said.
This, folks, is a changed narrative from Ross.