Tomorrow at noon, the South Carolina Gamecocks return to Columbia to take on the No. 14 Texas Tech Red Raiders as part of the Big 12/SEC Challenge. This is one of the biggest games of the season so far for South Carolina, and a win could catapult the Gamecocks not just into the Top 25 but also NCAA Tournament consideration.
Apart from that, the Big 12/SEC Challenge is just plain fun, because it pairs teams that would otherwise never play each other unless they happened to meet in a postseason tournament. It also serves as a way to exercise some conference pride, for fans who are into that kind of thing.