Five-time Ballon d'Or winner Cristiano Ronaldo's arrival at Juventus is a massive coup for the club, both from a footballing perspective and a marketing one.
The Serie A giants will hope the Portugal international can help them compete for the Champions League, but also sell a lot of jerseys and merchandise to help turn a profit on his €100 million (£88m/$117m) transfer from Real Madrid.
Having worn the iconic number seven at both Manchester United and Real Madrid, as well as when he captained Portugal to the European Championships in 2016, Juventus were always likely to let their record signing stay on brand with the 33-year-old taking the number in Italy.