The Liga MX English language community gained a new member this past Sunday: twelve time Liga MX champions Club América. Using the handle @ClubAmerica_EN, Las Águilas become the third Liga MX club to start an English-language social media presence behind Tijuana and Santos Laguna.
The response was massive, with the club garnering “over 600 thousand impressions on @ClubAmerica_EN tweets, 500 thousand views on launch video across all @clubamerica accounts, and over 5 million reach and nearly 10 million impressions on (their English-language hashtag) #FlyWithUs per Keyhole (a social media analytics company based in Toronto) in under twelve hours” according to a club spokesperson.