The Indian tire manufacturers have already left a mark in European football after sponsoring France's Coupe de la Ligue and the Italian Serie B...
The economic viability of football as a business in India has seen a sharp rise in the last few years. Various Indian brands have associated themselves with the beautiful game but one Mumbai-based company stands out.
BKT Tires chose to go out of India and market their brand in Europe. However, with over 50 per cent of BKT Tires' market in Europe, it seemed the only logical way.
"Europe is one of the leading markets for our brand and in particular, France.