As you might expect, the Big 12 regular season has not been a big player on the national television scene this season. Not a single game that matched Big 12 schools has cracked the top 40 most-watched national games of the season.
The most-watched Big 12 matchup has been Oklahoma at West Virginia on ABC in mid-November. It scored 3.8 million viewers. To get into the top 40, a game would have had to have at least 4 million viewers. Saturday's Oklahoma State at Oklahoma game on Fox at 11:30 a.m. is the conference's last chance to crack the top 40.