NEW YORK -- A six-year digital media-rights partnership between the NHL and Major League Baseball Advanced Media announced Tuesday is expected to transform the fan viewing experience across the League's digital platforms.
The deal was announced by NHL Commissioner Gary Bettman and Major League Baseball Commissioner Rob Manfred. It includes an equity share for the NHL in a new tech company to be launched by MLBAM.
"As the market leader, MLBAM is uniquely qualified to help us give hockey fans a richer, more immersive experience with the game," Commissioner Bettman said in a statement. "But that's just for starters.