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Levi’s Stadium finally has a bit of soul that it can call its own

Related Topics: Levi Strauss & Co.

As the 49ers clashed with the Dallas Cowboys in the latest chapter of a fierce rivalry that spans back generations, something special was happening simultaneously. But it was not on the field, but rather in the seats, the promenade, and any area of space within the confines of Levi’s Stadium that was being occupied by fans who showed up to watch this epic postseason matchup.

This was the fourth playoff game that the 49ers have hosted in the short history of Levi’s Stadium since it opened its doors back in 2014. While the building was full of passionate and dedicated fans in the previous three, this was the first game at this venue where it felt like it truly found had an identity that it could claim as its own.