Jed York preached patience Tuesday as his search for the 49ers next coach and general manager enters a fourth week, presumably unable to end it until after the Feb. 5 Super Bowl once they can hire Kyle Shanahan as coach.
Echoing his Jan. 2 press conference in which the team’s CEO invoked the word “culture” 16 times, York stayed on message while appearing in San Jose for the launch of the Institute for the Study of Sport, Society and Social Change, which the 49ers are helping fund.
“The message is we’re going to re-establish a championship culture,” York said.